Dr. Jay Greenstein is the founder and CEO of Kaizenovate, a technology company that developed EMBODI, the first Remote Therapeutic Monitoring Platform for chiropractors. EMBODI improves treatment adherence and outcomes while increasing practice income through its patented technology. Kaizenovate's mission is to be the global digital health leader for chiropractic.

He also leads the Kaizo Health Companies, which include:

Kaizo Health: a multi-location chiropractic and rehab practice,
KaizoX: a sports performance and personal training company,
Kaizo Clinical Research Institute: a non-profit running clinical trials, part of an NIH study on Healthtech interventions.

Dr. Greenstein chairs the ChiroTech Consortium for the Future of Chiropractic Strategic Plan and has held leadership roles in various international chiropractic organizations. An international speaker and consultant, he teaches on evidence-based practice, leadership, business management, and emerging technologies, and serves on multiple healthcare and technology advisory boards.