Donald Reno

Michigan Association of Chiropractors

Dr. Don Reno is a prominent leader in the chiropractic profession, currently serving as the Executive Director of MichiCare, a Management Service Organization (MSO) and subsidiary of the Michigan Association of Chiropractors (MAC). With a distinguished 37-year career in chiropractic practice in Sterling Heights, Michigan, Dr. Reno has been a driving force in advancing the chiropractic profession and enhancing healthcare delivery.

A 1984 graduate of Life Chiropractic College, Dr. Reno has consistently shown a deep commitment to leadership and innovation within the field. As the former President of the Michigan Association of Chiropractors (2009-2010), Dr. Reno was instrumental in the merger process that led to the formation of the MAC. His lobbying efforts played a crucial role in the passage of a modern scope of practice, a landmark achievement for the profession.

Dr. Reno's passion extends beyond Michigan, as he is actively engaged in shaping the future of chiropractic on a national level. He serves as Chairman of the Governmental Affairs Workgroup at Chiropractic Future LLC, where he is involved in the national strategic plan for the profession. Additionally, Dr. Reno is dedicated to developing the most productive MSO in chiropractic and supporting chiropractic associations in creating sustainable non-dues revenue plans.